Do You Have a Marketing Strategy and Plan for Your Business in 2018?

Do you have a marketing strategy and plan for your business?

Without a marketing strategy and plan, you can’t attain your business goals. It’s 101 for a business.

Whether you are a startup, entrepreneur, or business, preparing a strategy for the first time, or tweaking your existing plan, this is the first and most important piece of your roadmap to success.

A smart marketing plan begins with a smart strategy.

Your First Step – A Marketing Strategy:

You need to be focused. You need a clear message. You need a process.

A marketing strategy is the overarching, big picture plan, the high-level road map to help you attain your business goals. After all, you can’t get there if you don’t know where you’re going!

The goal of a marketing strategy is to dive deeply into your business, your sales process, your target market, your message and current marketing to understand your successes and pinpoint your challenges.

You need to clarify your goals and objectives that will deliver results.

You should identify your niche markets, core messaging, elevator pitch and mission, values and vision statement. This is the foundation of your marketing plan and makes up the specific mix of marketing activities that will drive revenue.

During your marketing strategy, you should assess the following:

– Organization Overview & Mission
– Current Messaging, Elevator Pitch, Value and Vision Statement
– Products and/or Services
– Goals & Success Metrics
– Brand Positioning
– Target Markets & Ideal Customer
– Marketing Audit: Marketing Budget, Advertising (print/online), E-mail, Seasonal Promotions/other
– Social Media Marketing Audit: Content Strategy (images, videos), Social Media Channels, Blogging
– Website Review & Assessment
– Competitor Site Review
– Search Engine Optimization

Your Second Step – A Detailed Marketing Plan:

You need to be seen. You need to be heard. You need to be found.

The next step is a to put together a detailed marketing plan from the information you gathered from your marketing strategy.

This is an in-depth marketing roadmap, infrastructure and plan that will be used for your marketing. It will include developing content, developing promotional offers, most effective social media channels to be active on, email marketing, building an email list, and budget for Facebook advertising.

This detailed Marketing Plan will help your business or organization become more structured, and is something you can implement straightaway in order to see success and become more profitable.

A marketing strategy and plan is the KEY to your success. Don’t procrastinate and start them today.

How Can Digital Marketing Work for Your Business?

There is no question that we live in the digital world and from this perspective; it is significant that your business has magnificent presence in the digital space. Internet marketing or digital marketing is the marketing future across the world with full of advantages as compared to traditional marketing. Here are the few reasons why digital marketing is important for every business:

  1. Provides equal opportunity to all kinds of businesses.
  2. More cost effective as compared to traditional Marketing.
  3. Delivers more conversions.
  4. Helps in generating more Revenues.
  5. Facilitates interaction with targeted audience.
  6. Also caters to mobile customers.
  7. It helps in earning people trusts

All these reasons show that digital marketing or digital modes of communication are quicker, result driven and more adaptable. To optimize your business and drive conversions, it is essential to know about all the digital marketing elements, which are as follows:

SEO (Search Engine Optimization)
In the layman’s terms, SEO is a marketing discipline, which focuses on organic (non-paid) visibility on search engines. SEO is not only related to making your website or online presence better for search engines but also about making it better for people. To provide relevant results to its audience, Google regularly updates its algorithms. Because of this regular updates by Google, many experts say that their effort is futile but their results or SEO is dead. However the truth is that Google tries to filter the websites that don’t deserve to be on the top of search Engine Result Pages (SERP’s).

SEO is one of the most cost-effective strategies that will bring organic traffic to your website. So, there is no doubt in investing in SEO work.

SEM (Search Engine Marketing)
It is the most effective and comprehensive strategy to grow your business and drive more traffic to your website in an increasingly competitive market. With lots of business presence on digital platform and all of them keeping their eyes on the same, it is significant to advertise online, and SEM is one of the best ways to promote or advertise your business. It is done primarily through paid effort, which is why it is also called as Paid Search Marketing.

The SEM domain is diverse and complicated, so on the basis of the structure of your business, you may choose PPC (Pay per Click) or CPM (Cost Per-Thousand Impressions) or CPC (Cost per Click). Google Adwords (Google) and Bing ads (Yahoo) are the most popular platforms for SEM.

Content Creation
Content creation is an effective marketing method and even after the changes in Google’s algorithms like Penguin, Panda or Humming bird update, content is still the most significant metric while measuring the search results. Content can be presented in many ways, such as blogs, e-books, case studies, how to guides, question & answer articles, banners, infographics, images, news updates, videos or content for social media sites.

You can create content on any topic related to your business (if you are creative), and then skillfully link it to your business indirectly. The content should be professional and search engine optimized. It is always better to leave certain things in hands of professionals to achieve success in your business. There are many Content Writing as well as Content Marketing agencies which not only write the content in the professional way but also promote it on digital media to create brand awareness and bring traffic, which in turn convert to your customers.

SMM (Social Media Marketing)
Social Media Marketing uses social networking sites (like Facebook, Instagram, LinkedIn, Twitter, Pinterest etc.) as a tool of promoting websites and bringing traffic towards your business.

The basic goal of SMM is to engage or communicate with the users, increase brand visibility and reach more customers. Having an active Social Media Presence (engage on daily basis) has become an invaluable part to expand your reach, which as a result will build your own reputation and brand.

Mobile Marketing
The consistent use of smartphones in daily life has brought this technique of marketing. This technique would definitely give more exposure to your business as mobile has become an integral part of our life. Mobile marketing can be done in various ways. Some of them are as:

  • App-Based marketing
  • In-Game Mobile Marketing
  • SMS
  • Mobile Search Ads
  • Mobile Image ads

Email Marketing
Emailing is one of the easiest and inexpensive ways to advertise your business and products or services as compared to all other digital marketing strategies. Below are some of the reasons how email marketing can help in growth of your business:

  • Email has wider reach
  • Email delivers your communication
  • Email drives conversions
  • Email results in higher ROI(Return on Investment)
  • It is an open platform and will remain there forever

All the above reasons, shows that email marketing is the most effective marketing channel that can help you to connect with audience and drive sales and revenue for your business.

Conclusion
As a marketer, you have many channels and strategies to promote your business online and reach your audience. It is important to choose different marketing strategies for your business to succeed online. However, the truth is the combination of different strategies can only serve your objectives better. A digital marketing agency offers all online solutions that can help you in achieving a high ROI. These agencies consult, strategize and execute to deliver the best. So, it is highly recommended to opt for professional digital marketing services to achieve online business success.

10 Services You Can Expect From a Reputed Digital Marketing Company

When you select the best SEO Company to handle your digital marketing strategies, it needs to be well experienced in all aspects of this very competitive environment, especially if they are to deliver you the goods, at the end of the day.

Innovative digital marketing

The digital media industry is always on the lookout to bring in new technology and with it technologically advanced personal communication equipment like smartphones, iPod, tablets, notebooks and other hardware.

Social media marketing

Social media marketing circles encompass a very wide spectrum of social communication networks, among which the most prolifically used are Facebook, Twitter, and other similar platforms.

These social networks integrate millions of search engine or internet users who engage in social activities at the different levels of society, but generally with common goals.

Inroads into social circles

Marketing professionals endure to take their brands into these social circles using many mediums and one used frequently is by employing effective email marketing strategies.

Ethical marketing policies

Ethics in marketing is paramount and similarly since email marketing is a very personalized medium the strategy must maintain high ethical limits which the best SEO Company should endeavor to uphold.

Aggressive marketing strategies

The SEO service provider you select must follow aggressive marketing strategies in order to help you experience proven results in the long run.

Referrals as a major tool

It is a well-documented fact referrals are an important segment in marketing, whether traditional or digital. It has been found that 70-80% of purchasing decisions are made based on referrals.

This is very much so within selected social circles and it is to take advantage of this phenomenon that email marketing has become a very effective tool in digital marketing.

Employing email marketing

The SEO company that you select would have the required databases to help you to bring the required digital marketing messages through their email marketing and other strategies employed.

Planning email strategies

Email strategies like any other marketing initiatives have to be well planned, initiated and conducted to bring the required results. Monitoring it regularly and revising it if the need be is the prerogative of the SEO service provider which would work for your brand.

Implementing effective strategies

Every marketing strategy should be qualitative and meet the set objectives of the brand. The target audience should be carefully selected and the campaign carried out. Targeting the selected audience and consistently making inroads is sure to bring results if not in the short term, could in the medium and long-term. This would primarily depend on the campaign that was carried out.

Monitoring campaigns

The advantage in digital marketing is that every campaign can be closely monitored and the behavior patterns studied for deficiencies and if so corrective measures taken immediately.