6 Things IMers Need to Know About Marketing Campaigns

Table of Contents

Best Ways To Start Online Marketing With Little Money

6 Things IMers Need to Know About Your Marketing Campaign

  1. Marketing Campaigns Don’t Come Free… or do they?
  2. Free Marketing Tools… Yes!
  3. Don’t Underestimate Social Media
  4. Tell Your Story – It Matters
  5. How to Start Online Marketing with Zero Experience
  6. Don’t Just Walk Away

Best Ways To Start Online Marketing With Little Money

Anyone who has ever started a marketing campaign can tell you that marketing is a very tricky business. However, the days when marketing was simply about throwing up a few fliers and sending out some snail mail are long gone. Today, most marketing campaigns are done on the Internet, and that is a whole other ballgame. With that being said, read on below for a few of the top things you need to know about your marketing campaign.

If you want to make sure that you are giving your IM business the best chance at success, then you are going to have to invest some time and a little bit of money into online marketing. This is vital if you want to make sure that you are keeping up with your competition. If all of your competitors are making use of proper marketing techniques and you are not, it is only a matter of time before things for your business start to dwindle and you want to prevent that from ever happening.

There are 6 Things IMers Need to Know About Your Marketing Campaign if you want to build a successful Internet Marketing business online.

However, First Things First… You want to get it out of your head that you have to have a lot of money in order to properly market your company. In fact, some of the best online marketing tools and techniques do not require a ton of money. They might need a little bit of money, but mostly, they require time and effort. If you have that – then you can make it work with no problem.

To help you with this, you will want to make sure that you are taking the time to make use of the following tips.

6 Things IMers Need to Know About Your Marketing Campaign

1. Marketing Campaigns Don’t Come Free… or do they?

This is a MUST for anyone who hopes to have even a remote chance of succeeding with an online business as an Internet Marketer (IMer). There are plenty of programs available that will provide you with the ability to build your own “free” site. However, you want to be very careful as to what exactly “free” allows for and doesn’t.

Your initial attempts at internet marketing, until you acquire the necessary skills and know-how, should always be with programs that are “free” (or at minimum offer free trials of at least 30 days). This will allow you some time to become more knowledgeable prior to engaging in any paid internet marketing system or promotional campaigns.

Nonetheless, whether free or paid, you want to have some specific requirements that must be met if you are to have any chance of success in your journey as an IMer. They are simple and should include (but not be limited to):

  • Free hosting (for at least 6 months)
  • Offer ease of use
  • Provide reliable support and last but never least
  • Be reasonably priced (stay within what you can comfortably afford)

You can easily obtain most, if not all, of this information online by checking reviews. – Be Sure To Do That!

Do your due diligence and you WILL find “Exactly” what you are looking for and need.

Your Website Should Earn You Money… NOT Just Cost You Money.

While launching a marketing campaign certainly isn’t easy or completely free, it doesn’t have to cost you an arm and a leg. Remember, there is nothing more revealing than a well-placed YouTube video or taking a chance on social media. Get your feet wet free of charge, sign up for a social media page for your business (if you haven’t, yet). With this in mind, you want to make sure that you start planning to set aside a budget (even a modest one) for your marketing campaign if it is to be effective.

2. Free Marketing Tools… Yes!

You need to start understanding the online marketing tools that are offered to you free of charge. After all, your IM business will financially benefit if you make sure you are using them correctly. Then, with the extra money that you have earned from those techniques, you will be able to move on to bigger and better online marketing strategies.

So what kind of online marketing tool is free of charge?

Social media – that’s what! Sure, you might have thought that social media pages are for people to keep in contact with their family and to show off vacation pictures to all of their friends. However, while it is that, it is also so much more. You can create a nice business page on a social media website, update it as needed with valuable information, and interact with people who you hope to turn into customers one day.

3. Don’t Underestimate Social Media

As much as you might hate to, marketing on social media is where it’s at. By getting yourself out there and showing the world what your business has to offer, you will find that you will be much better off! Social Media are used 24 hours a day, seven days a week, and nothing gets the word out there like social media can.

4. Tell Your Story – It Matters

In the marketing world, your product isn’t the only thing that matters. When you start a marketing campaign, you automatically become a piece of media. No one wants to watch an advertisement for a product that is boring, no matter how sensational that product may be. These days, you have to sell your brand, not just your product. The best way to do this is by making the customer feel what the product can do for them. Telling a story matters, if you want your product to sell and your brand to succeed.

5. How to Start Online Marketing With Zero Experience

Do not make the mistake of falling into the trap where you assume that you have to have a ton of internet marketing experience in order to make it work for you. This is nonsense because someone who has absolutely zero experience with internet marketing can become very successful with it. And the best part? It might not take as long as you think! This is because there are a lot of easy ways to get started. Since there are multiple ways to make use of internet marketing, you will find that there is always something you can do to make this an easier thing for you to accomplish.

Remember, one of the first things you can do, and with little experience if any, is to assure that you are setting up some social media accounts for your business. You will then want to make sure that you are spending enough time throughout the week interacting with the people that like your page. Utilize your time wisely, not for simple SM chit-chat. This is a time consuming but much-needed process, particularly if your budget is low – Let’s call this Time-Equity.

6. Don’t Just Walk Away

Simply setting up the page and walking away is not going to cut it because people will forget about you. They are also not likely to view you as an authority figure in the field that you are in. If you are tight on time, you can always have a friend or family member help you with your social media pages throughout the week. Since we are only talking maybe an hour or two of work a week, this should not be a hard thing to do.

Your Website & Content

There are also resources available that, for a fee (very small in some cases), will write content for you to publish on your site and SM pages. You want to ensure that your content is 100% unique and of the highest quality related to your niche so be sure to discuss your requirements clearly, if you are to source out your content writing.

Whether you set up the website on your own or you get help with it – it is all about keeping it up to date with fresh evergreen/unique, high-quality content. Show your potential clients or customers that you are the person to go to when they need a little help. Even a whiff of knowledge and sharing that knowledge can really go a long way!

Recap

These are but a few of the things you need to know before you launch a marketing campaign. Make sure that you don’t forget them and your campaign should be a roaring success. Marketing has come a long way, get on board for the success you have always wanted to achieve today.

It is important to make sure that you are doing everything that you can in order to get the name of your IM business out there. This way, you will be able to help more people than ever before. You will also be able to find that you are making more money than ever before. So, how can this be accomplished? One way to achieve this is to pay diligent attention to the things you need to know about your business and its marketing campaign.

Become laser-focused on internet marketing best practices for your IM business. This might seem a bit intimidating, especially if you have never given internet marketing a try, but it’s really not difficult to achieve.

Sign up for a social media page for your business right away, if you haven’t already. This is absolutely free and in today’s world, probably one of the best online marketing tools out there. This is because so many people find themselves spending a great deal of their free time online social media websites. It simply is not something that you want to pass up on.

Then What?

Of course, you are going to have to take it a step further; don’t just setting up the business social media page and walking away. You are going to have to make sure that you are being interactive with the people who visit your page. Post updates on your SM pages; Link articles/posts/blogs from your site to your SM pages; Offer free advice.

Do anything you can in order to gain the trust of your future customers.

Become very familiar with the things you need to know about your Internet Marketing business. Learn about and invest in some online marketing strategies whenever possible. Do not be surprised when this, and this alone, starts to give you some cushioning in your profit margins; which will come in very handy when you decide to venture and expand your market even further.

Revolution of Digital Marketing

What is digital marketing?

Today nearly 80% of all the media that we consume come through digital channels. Massive internet usage and digital media has given rise to a new marketing concept called Digital Marketing. It is a broad area and considered to be the future of business development.

Digital Marketing is the most commonly used term for online marketing and it has several advantages over traditional offline marketing. With the help internet and mobile devices customer these days have access to information from anywhere in the world. Marketers these days use digital tactics to attract and convert audiences online.

This new age marketing methods helps to gain good reputation which is essential for a business to survive. It is the best way to reach out to your targeted audience. With the help of digital marketing one can reach many customers at a very little marketing budget. Unlike traditional methods you can measure the success of digital marketing campaigns with the help of analytical tools. Ever year more and more marketers put aside traditional marketing and focus on this approach. Successful marketing campaigns can be accomplished by integrating traditional methods with the digital marketing techniques.

Common methods of digital marketing

Email Marketing

This is one of the commonly used methods of online marketing. Email marketing enhances business communication, cost effective and Eco-friendly. By this method a message could be sent to a group of people by the use of electronic mail.

It is an efficient way to stay connected with your audience while promoting your business and also one of the easiest ways to reach your target audience.

Search Engine Optimization

It is an organic way of optimizing your online content to improve the ranking of your website on the search engine.

There are a lot of factors involved in ranking of a website such as title, keywords, relevance etc. SEO helps to ensure that your site is accessible and improve the chances of being found by the search engine. It is classified into two types on page and off page optimization. On page optimization is achieved through careful distribution of keywords and the quality of content on your site. Off page optimization involves factors that are beyond the control of your website. The primary goal of link building is to get other websites links to yours to improve SEO.

Search Engine Marketing

When someone searches for information or a keyword, SEM makes sure that your site appears at the top of search engine results. It uses a variety of techniques which helps the search engine to deliver your site to the web searchers.

One must clearly understand SEO before using SEM. It is one of the most efficient ways to spread your business across in this competitive world. Some of the components of SEM are ad auction, bid and quality score. Your maximum bid for a keyword with a great quality score determines your ad position.

Pay Per Click

The fastest way to reach your target audience can be achieved through P P C campaigns. You pay each time when someone clicks on your ad. For example, if you pay 1 rupee per click and when 1000 people click your ad it will cost you 1000 rupees. Based on the CTR (click through rate) the performance of you ad campaign is determined. It generates faster results by targeting the right people at the right time and at the right place. Since it costs money it is suitable for businesses that sell product/services.

Social Media Marketing

The process of marketing through various social media platforms such as Facebook, Twitter, and Instagram is known as Social Media Marketing. The primary objective of SMM is to produce content on social media that help an organization to increase brand awareness and customer reach. In social media companies can share content to achieve marketing goals.

Display Advertising

It is a form of conveying a message with elements like images, logos, graphics, audio or video to communicate to the target audience. Also known as banner ads, it gives a unique opportunity to re-target the ideal audience. You can also display ads to people based on their search behavior. Generally, display ads are seen alongside on search engines such as yahoo, Bing and Google.

Content Marketing

This type of marketing is done by creating and sharing free content to attract new prospects and retain existing customers. Informative content is shared in the form of articles, videos, info graphics etc. It helps in building strong relationships with your audience by providing them with relevant high quality contents. Your business goal should be aligned with content strategy to gain critical success.

How a fresher would benefit from digital marketing?

In digital world, online marketing is essential for running a successful business. Marketers these days are adapting from traditional to digital approach.

Digital marketing provide small businesses with resources to perform sales and marketing that were previously available only for large companies. It ensures the survival of online businesses. Today, brands are putting more focus on digital marketing than ever before. Digital marketing skills are in serious demand and provide a unique competitive edge for one’s career. It offers great opportunities around the world. There is a wide range of digital marketing roles which include jobs related to social media as well. It also provides a variety of opportunities to start your own career as an Entrepreneur. There are lots of benefits that digital marketing professionals can look forward in upcoming years. More companies embrace digital marketing as their primary marketing strategy which creates a plenty of job opportunities for freshers. The future of digital marketing seems to be very bright at the moment.

The Simple Way To Market Any Business

You’ve no doubt heard about the K.I.S.S. principle – “Keep it simple, Stupid.” Or as I like to say… “keep it simple, silly.”

K.I.S.S. has been around the block a few times. In fact, it was a design principle noted by the US Navy in the 1960s.

The phrase was coined by aircraft engineer Kelly Johnson. It’s nice to note that Johnson was the lead engineer at the Lockheed Skunk Works (creators of the Lockheed U-2 and SR-71 spy planes).

Though the acronym has been used mostly by the US military, namely the U.S. Navy and United States Air Force, civilians, businesses and lots of other groups use it too.

Heck, I bet you’ve used it a few times yourself.

We all tend to over complicate things, including myself.

But I prefer simple any day and twice on Sunday. When tackling any problem, my number one rule is to start with the simple basics first (is the power on? Is the lamp is plugged into the electrical outlet?)

And you’d be amazed at how effective the simple way of doing things can be. After all, you can always complicate the hell out of things later, if you like.

You’ll be pleased to learn “simple” also works in marketing your biz too! Truth be told, simple has taken me a long, long way in the marketing of my business.

Let me explain…

The Three Pillars Of Good Marketing

OK. Let’s break this down into, you know, simple terms. You can easily and simply market any product or service if you examine the 3 pillars of marketing.

But before I go into details, I’ve got to give credit where credit is due. While, I’d love to think that I’m a marketing and advertising whizz, truth be told, I’m scratching the surface here.

What I have learned came from the true geniuses of the game. The guys who figured it out and have been in the marketing trenches for decades.

With that said, what you’re about to learn came from marketing top-gun Dan Kennedy. I recommend that you get your hands on any books, programs or live events he puts on. It’s nothing less than pure gold.

OK. On with the show. The pillars of good marketing are:

Message

Market

Media

Let’s talk briefly about each one.

Pillar 1. Message. This is the “what” you say to your prospects or clients. It’s the communication part of the equation of good marketing. If you get this wrong, then your efforts won’t necessarily fail but will suffer greatly in terms of results and sales.

Keep in mind, even if you have a great message and you shoot it to the wrong market, it’s going to land upon deaf ears. And you’re wasting marketing bullets… time, money and other resources.

Pillar 2. Market. The is the “who” you want to sell to. It’s the group of people most likely to be interested and willing buy your stuff. These are the prospects you are communicating with and who will receive your sales messages (sales letters, print ads, landing pages etc.)

So, your mission is to match your message to the correct market using the correct media.

As you know privacy is essentially dead these days. So, getting the names and addresses for nearly any target market is a fairly simple process.

Mailing lists comes in all shapes and sizes today. If you know what market you want to go after, you’re likely to find a list. It’s just a matter of contacting a list broker and describing who you’re looking for.

For example, If you are looking for people who are at least 7 feet tall, drive a BMW, live in South Carolina and subscribe to Psychology Today, you can get that list. It may not be a very large list, but nevertheless it still exists.

Pillar 3. Media. This the delivery system. It’s the vehicle that your message rides in. Think: magazines, newspapers, newsletters, social media such as Twitter, Facebook, LinkedIn, and list goes on forever it seems.

The best way to select which media to use, starts with the market. Are you targeting folks over the age of 65? There’s a good chance they do not use social media as a primary medium.

Yes, they very well may have a Facebook account, but this is not their main means of communicating or staying in touch with others.

They do read the local paper and use their cell phone regularly. They probably listen to the radio and watch TV.

But the only way to truly know is to ask your clients and prospects.

How To Target Your Market

One popular way that business owners use to target their market is by geographic.

Using geographic marketing you choose your market based on a specific location, for example, businesses within a 10-mile radius. This is a very simple way to choose your targets but it’s like dropping flyers out of a plane and hoping one lands with the right person.

Yes, a bit of an exaggeration but with a few simple tweaks, you can make your geographic marketing more effective. And you can do this by using…

… Demographic targeting. Demographic targeting is selecting people by age, gender, how much money they have, whether they are conservative or liberal, or what religion they are, single or married and so on.

Next, you have psychographics. Psychographics deals customer behavior, attitudes, interests and lifestyles. It’s useful when segmenting your market. This can be very powerful (and effective). Plus, it allows you to customize your marketing messages based on whatever market segment you are going after.

Hey, you could combine all three. And many of the cloud based programs, such as Adobe Marketing Cloud, Salesforce, HubSpot, Marketing 360 and more do just that. You could also check some of the open source solutions.

Again, you don’t have to get all “techie” just be sure you have details such as their contact info, and carefully track how much they spend, what they buy and how often. Simple with Excel.

Of course, I could go way deep into this topic, but staying the “simple” approach, suffice to say keep good customer lists, learn what your prospects and clients want and become the “go-to” company that fills their needs.

So, the next time you start a new marketing campaign, consider the ideas presented here. If you are tired of dumping big bucks down the advertising toilet and you’d like more profitable results, then I encourage you to give me a shout. Do you have questions about this article or would like to see a subject covered? Again, just shoot me a line. I’m always happy to help.

Yours for higher response,

Emette E. Massey